Revenue Attribution
Revenue attribution by channel,
measured in RPV.
Revenue per Visitor (RPV) shows exactly which channels are generating revenue — not just traffic. Attrifast calculates it automatically from your Stripe data, so you can reallocate your budget based on facts, not gut feel.
Free to start. Revenue data in minutes.
Traffic is not revenue
Most founders know which channels bring visitors. Very few know which channels bring customers. That gap is exactly where budget gets wasted.
- ✕Channel B sends 2,000 visitors — looks like a winner
- ✕Channel D has the most traffic — gets the biggest budget
- ✕Channel A only sends 500 visitors — looks like it's underperforming
- ✓Channel B: $0.45 RPV — traffic with almost no revenue
- ✓Channel D: $0.10 RPV — 3,000 visitors, $300 total. Cut it.
- ✓Channel A: $3.00 RPV — your highest-value channel. Double it.
What is Revenue per Visitor (RPV)?
RPV is the simplest and most honest way to measure channel quality. It collapses traffic volume, conversion rate, and average order value into one number you can act on.
A channel that sends 500 visitors and generates $1,500 in Stripe revenue has an RPV of $3.00. A channel sending 2,000 visitors and $900 revenue has an RPV of $0.45. Same budget. Very different return.
The RPV decision framework: a worked example
A founder spends $500 on each of four channels — $2,000 total. Without RPV data, every channel looks equally valid. With RPV, the reallocation is obvious.
Total spend: $2,000 · Total revenue: $3,900 · Budget split equally across all four channels
Budget reallocation based on RPV
Same $2,000. Reallocated to match channel quality.
RPV-based reallocation: $1,000 to Channel A, $600 to Channel C, $400 to Channel B, $0 to Channel D. No new budget. No new campaigns. Just smarter spending.
Metrics that actually move budgets
Attrifast connects your Stripe payments to your marketing data and surfaces the metrics that drive real budget decisions.
Revenue per Visitor (RPV)
Core metricThe headline metric. Total revenue divided by unique visitors, broken down by channel, UTM campaign, and page. Compare channel quality at a glance.
Revenue by channel
AttributionTotal Stripe revenue attributed to each traffic source — organic, paid, social, referral, email, and direct. See the full picture.
Revenue by page
Page-levelWhich landing pages and blog posts are responsible for converting visitors to paying customers. Optimize the pages that matter.
Conversion rate by source
ConversionPercentage of visitors who complete a payment, broken down by channel and campaign. Spot high-intent audiences and underperforming funnels.
Revenue attribution at a fraction of the price
Enterprise attribution tools charge $200–$500+/month for features that solo founders and small teams rarely use. Attrifast gives you the RPV data that drives decisions, starting at $0.
Attrifast is built for founders who want RPV data without enterprise contracts or onboarding calls.
Revenue attribution FAQ
How RPV-based revenue attribution works, and how it compares to ROAS and conversion tracking.
›What is revenue attribution?
Revenue attribution is the process of connecting each marketing channel, campaign, and page to the actual revenue it generates — not just the traffic or conversions. It answers: "If I spend $1,000 on Channel X, how much revenue does it return?" Attrifast does this by joining anonymous visit data to Stripe payment events.
›What is Revenue per Visitor (RPV)?
Revenue per Visitor (RPV) equals total revenue divided by unique visitors for a given channel, campaign, or page. It collapses traffic volume, conversion rate, and average order value into one comparable number. A channel with $3.00 RPV is 30x more valuable per visitor than one with $0.10 RPV — even if the second sends more traffic.
›How is revenue attribution different from conversion tracking?
Conversion tracking counts events (signups, purchases, clicks). Revenue attribution measures the dollar value those events produced and ties it back to the marketing channel that brought the visitor. Two channels can have the same conversion rate but very different revenue per conversion — only revenue attribution surfaces that gap.
›Why is RPV better than ROAS for SMB marketing?
ROAS requires you to know exactly which ad dollar produced which sale — which is hard for SMBs with multi-touch journeys and cookie loss. RPV needs only visitors and revenue, both of which Attrifast captures cleanly. RPV is the metric you can trust when ROAS is noisy.
›Can Attrifast attribute revenue from ChatGPT and other AI engines?
Yes. Attrifast detects referrals from ChatGPT, Perplexity, Claude, and Gemini and breaks out their RPV separately from organic search and direct. This is how you measure whether AI traffic actually converts — most analytics tools lump it into "Direct" and hide it.
›Do I need to set up custom events or a tag manager?
No. Drop the Attrifast tracking script on your site (one line), connect Stripe with OAuth (one click), and revenue attribution starts flowing in minutes. There is no dataLayer to configure, no GTM container to manage, and no custom event code to write.
Stop guessing which channels work
See Revenue per Visitor by channel and reallocate your budget based on actual revenue data.
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