Revenue source attribution
Track revenue
by source. Every payment.
See which traffic sources actually generate revenue — not vanity clicks. Stripe payments matched to the original source, channel, and campaign. No tag manager. No cookies.
7-day free trial. Stripe supported.
SourceVisitorsRevenueRPV
Google
Organic
Newsletter
Email
X / Twitter
Social
Reddit
Social
Product Hunt
Referral
Sample data. Live revenue and RPV per source appear in your dashboard.
Traffic numbers lie. Revenue by source does not.
What traffic alone tells you
- Reddit sent 903 visitors — looks promising
- Newsletter sent 1,140 — about the same
- Product Hunt sent 512 — small but visible
- Hard to know where to invest next dollar
What revenue by source tells you
- Newsletter: $6,118 → double the budget
- Reddit: $650 → cap effort, do not scale
- Product Hunt: $170 → a launch spike, not a channel
- Decisions become obvious
Every revenue event, attributed to a source
First payment
Initial Stripe charge tied to the original session source.
Recurring revenue
Renewals attributed to the source that acquired the customer.
Refunds and chargebacks
Negative revenue subtracted from the source for accurate net numbers.
UTM campaigns
utm_source, utm_medium, utm_campaign — every tag rolled up to the dollar.
Landing pages
Revenue per landing page so you know which entry points convert.
Channel groups
Search, social, email, paid, referral, direct — auto-grouped, fully customisable.
Tracking revenue by source: common questions
How do I track revenue by source?
Install the Attrifast script on your site and connect Stripe. Every payment is matched back to the visitor session and traffic source automatically. The dashboard shows revenue grouped by source, medium, campaign, and landing page.
What is revenue by source?
Revenue by source is total revenue grouped by where each paying customer first arrived from — search engines, social platforms, email, ads, referrals, or direct. It is the most useful number for deciding where to spend your marketing budget.
Can GA4 track revenue by source?
GA4 can measure ecommerce revenue but matching it to traffic sources requires complex setup, data sampling, and consent banners that drop a large share of payments from view. Attrifast does it natively, end to end, without sampling.
Does this work with subscription revenue?
Yes. Attrifast tracks initial payments, recurring renewals, refunds, and churn — and attributes each event to the original traffic source that brought the customer in.
How is revenue per source different from revenue per visitor?
Revenue by source is total revenue per channel. Revenue per visitor (RPV) is that revenue divided by the number of visitors from the same source. RPV normalises for traffic volume so you can compare a tiny but high-converting channel against a noisy but low-converting one.
50% OFF · launch promotion
See which AI engines actually send you paying customers
Attrifast splits ChatGPT, Perplexity, Claude and Gemini into their own revenue lines — joined to real Stripe payments, not estimates.
- One script tag and a Stripe key — live in minutes
- Cookieless, so no consent banner for analytics
- Every AI referral matched to the payment it produced
7-day free trial · $0 due today · then $9.99/mo · cancel anytime
