Revenue attribution for Stripe businesses
Attribution software
without the enterprise tax
Attrifast is attribution software that ties every Stripe payment to the marketing channel that earned it — for $9.99 a month, not $500. First-touch and last-touch models, UTM revenue mapping, and AI traffic broken out by engine.
$0 due today · $9.99/mo after trial · cancel anytime
What attribution software actually does
Strip away the vendor language and every attribution tool performs the same three-step join. The differences are in price, models, and what payment data it can read.
1
Capture the visit
A script on your site records each visitor’s source: referrer, UTM parameters, click IDs, and the landing page. Attrifast does this with a first-party random ID in localStorage — no cookies, no fingerprinting.
2
Capture the payment
When a customer pays, the payment processor reports it. Attrifast listens to Stripe webhooks (configured automatically from a restricted API key) and ingests Shopify orders.
3
Join and report
The payment is matched to the visitor’s session history and credited to a channel under a first-touch and a last-touch model. The dashboard reports revenue and RPV per channel in real time.
That is the whole product category. The reason marketing attribution tools carry some of the highest CPCs in SaaS advertising is not technical complexity — it is that the incumbents priced for enterprises and pass the acquisition cost back to you.
How much do marketing attribution tools cost?
Starting prices as of July 2026, taken from each vendor's public pricing page. Vendors change pricing — always confirm on their site before buying.
ToolStarting priceAttribution modelsTrialBuilt for
Attrifast
From $9.99/mo ($99.90/yr)
First-touch + last-touch
7-day free trial, $0 due today
Stripe SaaS and digital-product businesses that want every payment attributed to a channel
SegMetrics
From $57/mo; advanced reporting from $197/mo
Funnel + LTV attribution
14-day trial
Creators, coaches, and agencies running funnel builders and email platforms
Triple Whale
Free plan; paid from $179/mo, scales with GMV
Multi-touch attribution
Free plan available
Shopify brands that want an all-in-one ecommerce operations layer
Wicked Reports
From $499/mo (tiered by annual revenue)
Multi-touch + cohort LTV
Demo-based
Ecommerce brands that need cohort LTV reporting across many paid channels
Northbeam
From $1,500/mo (under $1.5M/yr ad spend)
Multi-touch + media mix modeling
Demo-based
High-spend ecommerce teams optimizing six-figure monthly ad budgets
Attrifast
Starting price: From $9.99/mo ($99.90/yr)
Models: First-touch + last-touch
Trial: 7-day free trial, $0 due today
Built for: Stripe SaaS and digital-product businesses that want every payment attributed to a channel
SegMetrics
Starting price: From $57/mo; advanced reporting from $197/mo
Models: Funnel + LTV attribution
Trial: 14-day trial
Built for: Creators, coaches, and agencies running funnel builders and email platforms
Triple Whale
Starting price: Free plan; paid from $179/mo, scales with GMV
Models: Multi-touch attribution
Trial: Free plan available
Built for: Shopify brands that want an all-in-one ecommerce operations layer
Wicked Reports
Starting price: From $499/mo (tiered by annual revenue)
Models: Multi-touch + cohort LTV
Trial: Demo-based
Built for: Ecommerce brands that need cohort LTV reporting across many paid channels
Northbeam
Starting price: From $1,500/mo (under $1.5M/yr ad spend)
Models: Multi-touch + media mix modeling
Trial: Demo-based
Built for: High-spend ecommerce teams optimizing six-figure monthly ad budgets
Prices verified on vendor pricing pages, July 2026. Wicked Reports tiers by annual revenue and Northbeam by ad spend; Triple Whale pricing scales with GMV.
The honest framing: these are different tools for different jobs. If your revenue runs through Stripe and you want channel-level answers, you do not need to pay ecommerce ad-optimization prices to get them.
Revenue attribution software, reduced to what SMBs use
Every feature below ships in the $9.99/month Starter plan. Pro ($49/month) adds deeper AI visibility — 30 prompts, scans every 10 days, sentiment, topics, gap analysis — plus 3 websites, 100k events/mo, 5 seats.
Stripe-native revenue attribution
Connect Stripe with a restricted API key and webhooks are configured automatically. Every payment, subscription, and invoice is matched to the visitor session that produced it.
Revenue Per Visitor by channel
RPV is the core metric: dollars generated per visitor from each channel. It exposes channels that look big on traffic but contribute little revenue.
First-touch and last-touch models
See which channel created demand (first touch) and which closed it (last touch), side by side. No black-box algorithmic weighting to second-guess.
AI engines as separate revenue lines
ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and Copilot each get their own revenue line — not lumped into Direct or Referral.
UTM campaign revenue mapping
Every utm_source, utm_medium, and utm_campaign is tied to the Stripe revenue it produced, so campaign reports show dollars, not clicks.
Cookieless and privacy-first
Visitor identity is a random first-party ID in localStorage. No fingerprinting, no cross-site tracking, and no consent banner needed in most setups.
Shopify order tracking
Selling on Shopify instead of (or alongside) Stripe? Orders flow into the same channel-level revenue reporting.
Real-time dashboard
Traffic and revenue update live. Launch a campaign and watch attributed revenue arrive — no 24-48 hour processing delay.
2-minute setup
One script tag plus a Stripe connection. No tag manager, no data warehouse, no onboarding call required.
Do you need multi touch attribution tools?
Plain answer: Attrifast does first-touch and last-touch attribution. It does not do algorithmic multi-touch, and we would rather say that here than let you find out in a trial.
When first + last touch is enough
- ✓You run a handful of channels — content, one or two paid channels, email, referrals.
- ✓Your decisions are budget-shaped: which channel to double down on, which to cut.
- ✓First touch answers "what creates demand"; last touch answers "what closes it." For most SMB decisions, that is the whole question.
- ✓You would rather have two transparent models you can explain than one weighted score you cannot audit.
When you genuinely need multi-touch
- —Many overlapping paid channels where mid-journey touches carry real spend decisions.
- —Long enterprise sales cycles with dozens of touches across a buying committee.
- —Ad budgets large enough that a few percentage points of credit reallocation moves real money — the Northbeam and Wicked Reports use case.
The attribution gap most tools miss: AI traffic
Older attribution software predates AI referral traffic and lumps it into Direct or Referral. From the Attrifast 200-site benchmark:
2.7% vs 1.4%
AI traffic converts at 2.7% vs 1.4% for Google organic on B2B SaaS sites
34%
of GA4 "Direct" traffic is actually AI-referred — invisible without AI-aware attribution
$1.42 vs $0.87
Perplexity RPV vs ChatGPT RPV — AI engines are not interchangeable
64%
median undercount of AI traffic by SMBs relying on default analytics groupings
Source: Attrifast 200-site benchmark — first-party data across sites using Attrifast.
When to pick a different attribution tool
Attrifast is deliberately narrow: revenue attribution for Stripe and Shopify businesses. Four things it does not do, and what to use instead.
Ad-platform bid optimization
Attrifast reports which channels make money; it does not push conversion signals back into Meta or Google Ads to steer bidding. If you spend six figures a month on paid and need bid-level feedback loops, look at Northbeam or Triple Whale.
Call tracking
If your sales close over the phone and you need call recording and dynamic number insertion, Attrifast will not cover that. Pair a dedicated call-tracking product with your CRM instead.
Product analytics funnels and cohorts
Attrifast attributes revenue to marketing channels. It is not a product analytics tool — no in-app funnels, retention cohorts, or feature-usage analysis. Run it alongside a product analytics tool, not instead of one.
Competitor traffic estimates
Attrifast only measures first-party data from your own site and your own Stripe account. It has no panel data and will never estimate a competitor’s traffic.
If none of those four apply, an enterprise marketing attribution platform is mostly charging you for capabilities you will not open. The core join — payment to channel — works the same at $9.99/month.
Attribution software FAQ
What is the best attribution software for small business?
For small businesses on Stripe, the best attribution software is the one you will actually keep running: flat low pricing, setup in minutes, and revenue tied directly to channels. Attrifast is $9.99/month with a 7-day free trial and covers first-touch and last-touch attribution, UTM revenue mapping, and AI-engine revenue lines. If you spend six figures a month on ads and need media mix modeling, an enterprise platform like Northbeam is a better fit.
How much does attribution software cost?
As of July 2026, most attribution software costs between $57 and $1,500+ per month: SegMetrics starts at $57/mo, Triple Whale paid plans at $179/mo, Wicked Reports at $499/mo, and Northbeam at $1,500/mo. Attrifast starts at $9.99/month (or $99.90/year) for Starter — 1 website, 50k events/mo, 1 seat — and Pro is $49/month (or $490/year) for 3 websites, 100k events/mo, 5 seats.
What is the difference between an attribution tool and web analytics?
Web analytics counts traffic: visitors, pageviews, sessions, bounce rates. An attribution tool connects that traffic to money — it records which channel each paying customer came from and reports revenue per channel. Analytics tells you a page got traffic; attribution software tells you how much revenue that traffic produced.
Do I need multi touch attribution tools?
Usually not at SMB scale. Multi touch attribution tools split credit across every touchpoint, which matters when you run many overlapping paid channels at high spend. Most Stripe businesses run a handful of channels, where first-touch (what created demand) and last-touch (what closed the sale) answer the real budget questions. Attrifast ships both models and deliberately does not do algorithmic multi-touch.
Does attribution software need cookies to work?
No. Attrifast is cookieless: visitor identity is a random first-party ID stored in localStorage, with no fingerprinting and no cross-site tracking. That means no consent banner is needed in most setups, and attribution keeps working as third-party cookies disappear.
Can attribution software track revenue from ChatGPT and other AI engines?
Yes. Attrifast breaks out ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and Copilot as separate revenue lines. In the Attrifast 200-site benchmark, AI traffic converted at 2.7% versus 1.4% for Google organic on B2B SaaS sites, and 34% of GA4 "Direct" traffic was actually AI-referred.
How long does attribution software take to set up?
Attrifast takes about 2 minutes: add one script tag to your site and connect Stripe with a restricted API key — webhooks are configured automatically. Shopify order tracking is also supported. The 7-day free trial requires $0 due today, and you can cancel anytime.
Attribution software priced for the businesses it measures
Every Stripe payment attributed to its channel. One script tag, connect Stripe, done in 2 minutes.
- One script tag and a Stripe key — live in minutes
- Cookieless, so no consent banner for analytics
- Every AI referral matched to the payment it produced
7-day free trial · $0 due today · then $9.99/mo · cancel anytime
