GDPR Compliant Analytics
Privacy-first analytics
built into the architecture.
EU data protection authorities have declared Google Analytics unlawful in three countries. Attrifast is GDPR compliant not by configuration — but because it never collects personal data in the first place. No consent banner. No DPA. No legal exposure.
Free to start. Compliant from the first pageview.
The regulatory landscape has shifted
GDPR enforcement is no longer theoretical. Three EU data protection authorities have ruled that standard analytics tools violate EU law — and more rulings are coming.
DPA enforcement is accelerating
Austrian, French, and Italian regulators declared GA4 unlawful in 2022. Nordic countries are following. Legal exposure is real for any EU-facing business.
IP addresses are personal data
Every GA4 user sends IP addresses to Google servers in the US. Under GDPR, IP addresses are personal data — making unconsented transfer unlawful.
Consent rates are collapsing
Studies show 30-40% of EU visitors reject cookie consent banners. Every rejection is a data gap. Privacy-first analytics eliminates both the banner and the gap.
Privacy by design is now a legal standard
GDPR Article 25 mandates privacy by design and by default. Configuring a tracking tool to be less invasive is not the same as building it to never collect personal data.
GDPR compliance audit: article by article
Most analytics vendors claim GDPR compliance. Attrifast can show exactly which articles it satisfies and precisely why — because the architecture makes it unavoidable.
Only session hash, source, UTM, page URL, timestamp collected. No names, emails, IPs, or device fingerprints.
Legitimate interest (no consent needed) because no personal data is processed.
No personal data transferred. Standard Contractual Clauses in place as additional safeguard.
No cookies used. No ePrivacy consent required.
Architecture designed to never collect personal data, not just configured to avoid it.
Attrifast passes every article because it collects no personal data — not because it is carefully configured to minimize data collection.
GA4 enforcement actions: what the DPAs ruled
Three independent European data protection authorities reached the same conclusion: Google Analytics violates GDPR because IP addresses are personal data transferred to the US without adequate legal safeguards.
Google Analytics violates GDPR. IP addresses constitute personal data transferred to the US without adequate safeguards.
Same ruling. IP addresses are personal data. Google Analytics illegal under GDPR.
Same ruling. GA4 transfers personal data to the US where EU data subject rights cannot be guaranteed.
Why IP addresses are the core issue
GA4 sends visitor IP addresses to Google's US servers as part of every analytics hit. Under GDPR, IP addresses are classified as personal data because they can identify an individual or household. Transferring personal data to the US without Standard Contractual Clauses or other adequate safeguards violates Article 44. This is not a configuration problem — it is structural to how GA4 operates.
Attrifast does not collect IP addresses at any point. The server receives a request, processes the session hash, source, UTM parameters, and page URL — and discards the IP immediately. There is nothing to transfer, which means there is no Article 44 violation.
Why Attrifast does not require a Data Processing Agreement
A DPA is required when a vendor processes personal data on your behalf. Attrifast processes no personal data — which makes a DPA unnecessary, not just optional.
What triggers a DPA requirement
GDPR Article 28 requires a Data Processing Agreement whenever a data controller engages a data processor to handle personal data. No personal data, no processing relationship, no DPA.
What Attrifast processes
Session hash (non-persistent, non-identifying), UTM parameters, referrer, page URL, and timestamp. None of these are personal data under GDPR Article 4(1).
What this means for your legal team
No vendor review. No DPA negotiation. No annual renewal. No addendum to your privacy policy for this vendor. Legal overhead drops to zero.
What this means for your privacy policy
You do not need to disclose Attrifast as a third-party data processor in your privacy policy because Attrifast does not process personal data about your users.
Privacy-first analytics FAQ
GDPR, cookies, consent banners, and how privacy-first analytics compares to GA4.
Privacy-first analytics means the tool collects no personally identifiable information (PII), uses no cross-site cookies, requires no user consent under GDPR/CCPA, and stores no data that could re-identify an individual. Attrifast meets all four criteria by design — not by configuration.
Yes. Because Attrifast does not set tracking cookies or collect PII, it does not trigger the ePrivacy Directive consent requirement. You can run it on EU traffic without a cookie banner, without a DPA, and without a Schrems II transfer assessment.
Google Analytics has been ruled unlawful by data protection authorities in Austria, France, and Italy because it transfers EU user data to the US. Attrifast is EU-hostable, uses no cross-site tracking, and collects no PII — so the legal questions GA4 still faces simply do not apply.
No — for most SMB use cases, it means more accurate data. Cookie-based analytics lose 30–60% of conversions to ad blockers, cookie banners that get rejected, and ITP/ETP browser restrictions. Cookieless first-party analytics like Attrifast capture those visits, so your dashboard reflects real traffic, not what made it past consent.
Yes for most SMB SaaS and e-commerce sites. Attrifast covers the analytics use cases GA4 is actually used for — channel attribution, revenue tracking, conversion funnels — while removing the consent banner, the 24–48h delay, and the EU legal risk. Larger enterprises with Google Ads-only spend may keep GA4 in parallel for ad audience export.
In EU and US regions on infrastructure that is GDPR-compliant by default. No data leaves the region you choose. We do not sell or share visitor data with any third party.
Privacy-first analytics that actually is
GDPR compliant by architecture, not by configuration. No consent banners, no DPAs, no legal overhead.
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