Marketing Attribution Pricing

Every attribution tool price.
Transparent. Compared. 2026.

Most attribution tools bury pricing behind sales calls and "contact us" buttons. This page publishes every price, at every volume tier, for every major tool — so you can make an informed decision without talking to a sales rep first.

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Free tier with no usage limits. Transparent pricing.

Complete attribution pricing database

Prices verified as of March 2026. Includes starting price, price at 100k events/month, price at 1M events/month, and key feature flags that affect whether the tool is actually useful for your use case.

Tool	Starting Price	At 100k Events	At 1M Events
Attrifastthis tool	$0/mo	$29/mo	$29/mo
Google Analytics	$0	$0	$0
Plausible	$9/mo	$19/mo	$69/mo
Fathom	$15/mo	$25/mo	$79/mo
Triple Whale	$129/mo	$129/mo	$129/mo
SegMetrics	$175/mo	$175/mo	$175/mo
Cometly	$199/mo	$199/mo	$199/mo
Wicked Reports	$250/mo	$250/mo	$250/mo
Northbeam	$500+/mo	$500+/mo	$500+/mo

Supported / availablePresent / required (caution)Not availablePrices verified March 2026. Subject to change.

What you're actually paying for

The jump from $0 to $500/mo is not just a pricing difference — it reflects fundamentally different products solving different problems. Here is what separates each pricing tier.

Free ($0/mo)

Google Analytics, Attrifast free tier

What you get

Traffic counts and basic channel grouping. GA4 gives you sessions and events but cannot connect visitors to Stripe payments. Attrifast free tier adds revenue-per-channel attribution.

What's missing

GA4 lacks payment integration. Both lack ad creative analytics and predictive modeling.

Verdict

Use the Attrifast free tier as your primary attribution layer. Use GA4 for raw traffic supplementary data.

$9–$79/mo (usage-based)

Plausible, Fathom

What you get

Privacy-first web analytics with clean dashboards and predictable (if usage-scaled) pricing. Cookieless tracking, no consent banner required.

What's missing

Neither integrates with Stripe. They track visitors — not revenue. You still do not know which channel drives payments.

Verdict

Good web analytics. Not attribution tools. They answer "where is traffic coming from?" not "where is revenue coming from?"

$29/mo (flat)

Attrifast Pro

What you get

Revenue-by-channel, revenue-per-visitor (RPV), UTM campaign tracking, page-level revenue, Stripe integration. Cookieless, GDPR compliant, 1-minute setup.

What's missing

No ad creative analytics, no CAPI, no cross-device identity graph. Built for attribution, not media buying optimization.

Verdict

The right attribution layer for solo founders and bootstrapped SaaS under $50k/mo MRR.

$129–$199/mo

Triple Whale, Cometly

What you get

Full DTC attribution stack: multi-touch attribution, creative analytics, CAPI server-side conversion sending to Meta and TikTok, ad spend optimization dashboards.

What's missing

Triple Whale is Shopify-only (no Stripe). Cookie-based tracking creates data gaps. Requires onboarding calls at the $199+ tier.

Verdict

Justified when you are spending $10k+/mo on paid social and need creative-level performance data and CAPI signal improvement.

$175–$250/mo

SegMetrics, Wicked Reports

What you get

Email-integrated revenue attribution, multi-touch models, LTV forecasting. Built for complex email-driven funnels and coaching/info-product businesses.

What's missing

High minimum cost regardless of your revenue stage. Wicked Reports requires a sales call to get started.

Verdict

Appropriate for established email-first businesses with complex multi-step funnels and dedicated marketing operations.

$500+/mo (enterprise)

Northbeam, similar platforms

What you get

Predictive attribution models, media mix modeling, cross-channel budget optimization recommendations, dedicated customer success.

What's missing

Requires a sales call. No self-serve option. Pricing scales with ad spend. Minimum viable ad budget is typically $30k+/mo.

Verdict

Enterprise investment for enterprise ad budgets. If you are asking whether Northbeam is affordable, it is not the right stage for you.

The core insight: tools above $199/mo are not solving the same attribution problem as tools below $29/mo. They are solving ad buying optimization — a different, more complex, and more expensive problem that only makes sense at high ad spend levels.

When enterprise pricing makes sense

This is an honest section. $500/mo attribution tools exist because they solve real problems — at a specific scale. Here is when the investment is genuinely justified.

Ad spend above $30k/month

When you are spending $30k+/mo on paid channels, a $500/mo attribution platform represents 1.7% of ad budget — a reasonable investment if it improves allocation by even a few percentage points. At $5k/mo ad spend, the same tool costs 10% of your budget before driving a single conversion.

Five or more active paid channels

When you run Meta, Google, TikTok, Pinterest, and YouTube simultaneously, multi-touch attribution models become genuinely useful. Attribution complexity scales with channel count. At one or two channels, first-touch or last-touch attribution (available in Attrifast) gives you the same actionable signal.

Creative testing at scale

If your team produces 20+ ad creatives per week and needs creative-level performance data to inform production decisions, tools like Triple Whale's Creative Cockpit or Northbeam's creative analytics add real value. Below that volume, channel-level attribution is the more actionable signal.

Dedicated media buyer on staff

Enterprise attribution platforms are built to be operated by professional media buyers who can act on ROAS modeling, CAPI optimization, and predictive budget allocation. Without that expertise on the team, the dashboard complexity creates overhead rather than insight.

For everyone else: start with transparent pricing

If your ad spend is under $10k/mo, your team does not have a dedicated media buyer, and your core question is "which channel drives Stripe revenue?" — the answer is not a $500/mo platform with a required sales call. The answer is a $0–$29/mo tool with published pricing and a self-serve setup.

If a tool requires you to contact sales before seeing pricing, that is a pricing signal in itself. Enterprise tools price to extract maximum value from enterprise budgets. That is rational — for them. It does not have to be your starting point.

Revenue Attribution Feature For Bootstrapped SaaS Attrifast vs Google Analytics Attrifast vs Triple Whale