Attrifast vs Fathom Analytics

Same values.
Different questions answered.

Fathom and Attrifast are both privacy-first, cookie-free, and refreshingly simple. But they are built for different jobs. Fathom answers traffic questions. Attrifast answers revenue questions — and is a natural Fathom alternative when you need to know which visitors become customers.

Starts free. No credit card needed.

Which questions can each tool answer?

Both tools share the same values. The gap is in what they can tell you once your visitors land.

Business questionAttrifastFathom
How many visitors came from Google?
Which blog post gets the most traffic?
Which blog post generates the most Stripe revenue?
What is my Revenue per Visitor from Twitter?
Which UTM campaign drives the most revenue?
What is my bounce rate?
Are my uptime monitors healthy?

Revenue questions require a connection to your payment provider. Fathom doesn't have one.

Same values, different purposes

Fathom is excellent at what it does. This comparison is about fit, not quality.

Fathom Analytics

Built for traffic clarity

Fathom gives you clean traffic data — pageviews, referrers, top pages, uptime monitoring, and event tracking. It's a polished, privacy-first product for anyone who wants simple web analytics without the complexity of Google Analytics.

From $15/mo • Unlimited data retention
Attrifast

Built for revenue attribution

Attrifast shares Fathom's values — cookie-free, GDPR compliant, simple dashboard — and adds native Stripe integrations. See Revenue per Visitor by channel, UTM campaign, and landing page so you know exactly where to invest your budget.

Free tier included • No credit card needed

Side-by-side comparison

FeatureAttrifastFathom
Revenue per visitor (RPV) by channel
Data retentionUnlimited (free)3 years (Pro)
Starting price$0/mo$15/mo
E-commerce revenue trackingNative StripeBasic events only
Cookie-free tracking
GDPR compliant (no consent banner)
Simple, single-page dashboard
Custom event tracking
UTM campaign tracking
Uptime monitoring
Stripe native integration
Revenue per visitor metric

Picking the right tool

Choose Fathom for...

  • Clean traffic analytics without any revenue layer
  • Built-in uptime monitoring alongside analytics
  • Unlimited data retention as a hard requirement
  • Sites with no e-commerce or SaaS billing component

Add Attrifast for...

  • Connecting Stripe revenue to traffic sources
  • Revenue per Visitor by channel, UTM campaign, and landing page
  • Understanding which content drives sales, not just clicks
  • Starting at $0/mo — no upfront commitment required

How they work together

You don't have to choose. Keep Fathom for traffic analytics and add Attrifast for revenue attribution — both run independently with zero conflict.

1

Keep Fathom for traffic analytics

Your Fathom setup stays exactly as-is. It continues tracking pageviews, referrers, top pages, and uptime monitoring.

2

Add the Attrifast snippet alongside Fathom

Drop one lightweight script tag into your site. Attrifast starts capturing visitor sessions independently — no overlap, no conflict.

3

Connect Stripe

Link your payment provider in the Attrifast dashboard. One-click OAuth connection — revenue data starts flowing in immediately.

4

Use both dashboards for the full picture

Fathom tells you where visitors come from. Attrifast tells you which of those visitors became paying customers and how much revenue each source drives.

See the revenue story behind your traffic

Fathom shows where visitors come from. Attrifast shows which visitors become customers.

Add revenue attribution →

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