Attrifast for Stripe
Stripe analytics that show
where revenue comes from
Works with Stripe Checkout, Elements, Billing, and Payment Links. Every payment gets attributed to the marketing channel, page, and campaign that brought the customer.
Free to start. Connect Stripe in 2 minutes.
Two views of the same revenue
Stripe gives you the financial picture. Attrifast gives you the marketing picture. You need both to grow.
Payment amounts and customer emails
- —j***@gmail.com paid $49 on March 1
- —MRR this month: $6,300
- —31 active subscriptions
- —2 failed payments, 1 dispute
Which marketing channel brought each customer
- ✓j***@gmail.com came from Google organic, visited /pricing twice
- ✓61% of MRR from organic search, 22% from newsletter
- ✓Newsletter drives $4.10 RPV — highest of any channel
- ✓Paid ads: $0.12 RPV — likely unprofitable
Stripe product compatibility
Attrifast works with every major Stripe product. Here is exactly what data gets captured, how matching works, and any limitations to know about.
Stripe Checkout
Hosted page
Session ID, amount, customer email, metadata
checkout.session.completed webhook fired on payment; Attrifast matches session ID to the visitor session that initiated checkout
Stripe Elements
Embedded form
Payment intent ID, amount, customer, metadata
payment_intent.succeeded webhook fired on completion; matched to the visitor session active on your domain at time of payment
Stripe Billing
Subscriptions
Subscription ID, MRR, plan, customer, trial status
customer.subscription.created and subscription.updated webhooks; first-touch visitor session linked to customer at signup
Stripe Invoicing
One-time invoices
Invoice amount, customer email, line items
invoice.paid webhook captures the event; matching works when customer was a tracked visitor on your site
Limitation: No matching for manually created invoices sent to customers who never visited your tracked site
Stripe Payment Links
Shareable link
Session ID, amount, customer, UTM metadata
Works identically to Checkout — checkout.session.completed webhook fires on payment, matched to visitor session
Stripe Checkout
Hosted page
Data captured
Session ID, amount, customer email, metadata
How matching works
checkout.session.completed webhook fired on payment; Attrifast matches session ID to the visitor session that initiated checkout
Stripe Elements
Embedded form
Data captured
Payment intent ID, amount, customer, metadata
How matching works
payment_intent.succeeded webhook fired on completion; matched to the visitor session active on your domain at time of payment
Stripe Billing
Subscriptions
Data captured
Subscription ID, MRR, plan, customer, trial status
How matching works
customer.subscription.created and subscription.updated webhooks; first-touch visitor session linked to customer at signup
Stripe Invoicing
One-time invoices
Data captured
Invoice amount, customer email, line items
How matching works
invoice.paid webhook captures the event; matching works when customer was a tracked visitor on your site
Limitation
No matching for manually created invoices sent to customers who never visited your tracked site
Stripe Payment Links
Shareable link
Data captured
Session ID, amount, customer, UTM metadata
How matching works
Works identically to Checkout — checkout.session.completed webhook fires on payment, matched to visitor session
All matching is webhook-based — no client-side hacks, no iFrame tricks. Attrifast listens to Stripe events server-side and joins them to your visitor sessions.
SaaS subscription attribution: MRR by channel
For subscription businesses, the metric that matters is new MRR — not page views, not signups. Attrifast attributes every dollar of recurring revenue to its source.
Insight: Newsletter has the highest RPV ($4.67) but accounts for only 21% of new MRR. Growing the newsletter list could be the highest-leverage move available.
First-subscription attribution
When a visitor signs up and subscribes, Attrifast links that subscription to their original traffic source — even if they visited multiple times first.
Upgrade tracking
customer.subscription.updated webhooks let Attrifast capture plan upgrades. See which channels drive customers who eventually move to higher tiers.
Trial-to-paid conversion
Track which channels produce trial users who actually convert to paid. High trial volume from a channel that never converts is a warning sign.
Digital products and one-time Stripe payments
Not every Stripe business runs on subscriptions. If you sell courses, templates, ebooks, or consulting — Attrifast attributes every one-time payment the same way.
Checkout and Payment Links
Every checkout.session.completed event carries the session ID. Attrifast matches it to the visitor session from your site — capturing the original referrer, UTM campaign, and landing page.
Revenue per landing page
See which sales page or blog post sends visitors to checkout who actually complete payment. Optimize copy and offers using actual revenue data, not conversion rate proxies.
UTM campaign revenue
Tag your affiliate links, newsletter CTAs, and ad destinations with UTMs. Attrifast attributes every Stripe payment back to the specific campaign that drove it.
Referral source revenue
A blog post on someone else's site sends you traffic. A YouTube video mentions your product. Attrifast shows how much Stripe revenue each referral source actually generated.
See which channels drive your Stripe revenue
Works with Checkout, Elements, Billing, and Payment Links. Connect in 2 minutes.
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