Traffic source tracking

Know where every
visitor really came from.

Multi-signal source detection that catches what cookies cannot. Organic search, paid clicks, social referrals, newsletters — all classified accurately, all without consent banners.

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5-day free trial. 2-minute setup.

Why traffic source tracking is broken in most tools

Cookie consent, app-to-web jumps, and HTTPS referrer policies have quietly broken source attribution everywhere. Most analytics tools just silently bucket the loss into "direct".

Cookie-based tools
  • 30–60% of visits land in "direct"
  • Consent banner drops a chunk before tracking starts
  • One signal breaks → source lost
  • Paid click IDs require manual setup
Attrifast multi-signal
  • Direct shrinks dramatically
  • No banner, GDPR by architecture
  • Multiple signals, fallbacks built in
  • gclid / fbclid / ttclid auto-detected

How Attrifast detects a traffic source

Five independent signals, combined into one accurate source per visit.

SignalWhat it capturesLimits without fallback
document.referrerReferring URL when one is sentStripped on most app-to-web jumps and HTTPS→HTTP
utm_* parametersExplicit campaign taggingOnly as good as your tagging discipline
Click ID parametersgclid, fbclid, ttclid, msclkidNeed normalisation across ad platforms
Search engine matchGoogle, Bing, DuckDuckGo, etc.Search engines hide most query strings
Session continuityReturning visitor stitchingCookieless requires daily-rotating IDs

Every category of traffic source, classified

Organic search

Google, Bing, DuckDuckGo, Yandex, Baidu, Brave, Ecosia.

Paid search & ads

Google Ads, Microsoft Ads, Meta, TikTok, LinkedIn — via click IDs.

Social

X, Reddit, LinkedIn, YouTube, TikTok, Hacker News, Mastodon.

Email

Newsletters, transactional sends, drip campaigns via utm.

Referral

Product Hunt, GitHub, blogs, partner sites, communities.

Direct & internal

Bookmarks, typed URLs, in-app links, email clients.

Go deeper

Track website traffic

Live dashboard, every traffic source in one place.

Revenue by source

Pair each source with Stripe revenue.

UTM setup guide

Tag your campaigns the right way for clean source data.

Find revenue hiding in your traffic

Discover which marketing channels bring customers so you can grow your business, fast.

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