Guides
Step-by-step playbooks for founders doing their own marketing measurement: setting up tracking, choosing attribution models, connecting Stripe, and reading the numbers without a data team. Every guide here ends at revenue — not at "the event fired." Most are written against the Attrifast 200-site Stripe-connected benchmark, so the thresholds and conversion rates you see are measured, not folklore. Start with the pillar guides if you are new to attribution; the setup guides assume nothing beyond access to your own site and payment account.
Guides16 min readWhat Is Conversion Attribution? Models, Examples, and What Breaks ThemConversion attribution assigns credit for a sale to the touchpoints that led to it. How the models differ on the same sale, and why 34% of credit goes wrong.→Guides16 min readWhat Is Cookieless Analytics? How It Works, and Why It Measures MoreCookieless analytics measures your site without third-party cookies — no consent banner, no blocked data. How it works and how much more it captures.→Guides17 min readWhat Is Direct Traffic? What's Really Inside the Bucket (Data from 200 Sites)Direct traffic is any visit with no referrer, but only 28% is real type-ins. Inside GA4's Direct bucket: why 34% is misfiled AI traffic, and how to fix it.→Guides16 min readWhat Is Referral Traffic? A Definition, With Data on What It's Actually WorthReferral traffic is any visit arriving from a link on another site. The precise definition, how GA4 classifies it, why 34% hides in Direct, and its RPV.→Guide26 min readAI Visibility Tools: What They Are, How They Work, and How to Pick One (2026)An AI visibility tool tells you whether ChatGPT, Perplexity, Claude, and Gemini mention your brand. This founder-tested guide explains how the platforms actually work, the four capability tiers, real pricing, the revenue blind spot every monitoring tool shares, and a buyer's framework for picking one.→Guide30 min readAnswer Engine Optimization (AEO): The Complete 2026 GuideAnswer engine optimization is the practice of structuring content so AI engines like ChatGPT, Perplexity, Claude, and Google AI Overviews cite it in their answers. This founder-tested guide covers what AEO is, how it differs from SEO, the ranking factors that matter, a step-by-step playbook, the tools, and how to measure whether it drives revenue.→Guide11 min readWebsite Backlinks: What They Are and How to Get ThemWhat website backlinks really are, the link types that matter, and how to decide which to pursue — anchored by a free decision tree and Stripe-tested numbers.→Guide11 min readBacklinks With SEO: The 2026 Operator's GuideBacklinks in modern SEO: link types, equity, anchor text, velocity, and the revenue-first scoring framework most guides skip — with Stripe-tested numbers.→Guide11 min readWhich Backlinks Actually Drive Revenue (Not Just Traffic)Which backlinks drive revenue, not just traffic? How to measure the referring domains that produce paying customers, with a Stripe case study and calculator.→Guide12 min readHow to track website traffic without GA4 (2026 guide)Why teams are leaving GA4, which cookieless alternatives are worth your time, and how to set up traffic + revenue tracking in 15 minutes. Honest comparison.→Buyer's Guide13 min readSimple marketing attribution tool: no-BS guide for 2026Stop overpaying for enterprise attribution. Here's how to pick a simple tool that shows revenue by channel in under 5 minutes.→Guide12 min readMarketing attribution models explained: a practical guide for 2026First-touch, last-touch, linear, time-decay, U-shaped, and data-driven models compared with real budget impact examples. Which model fits your business stage?→Guide14 min readHow to measure marketing ROI by channel (2026 guide)Calculate marketing ROI by channel with real 2026 benchmarks. Includes the ROI formula, channel comparisons, and a step-by-step setup guide for Stripe.→Compliance Guide16 min readWhy cookieless analytics became the default: the 2018–2026 enforcement record€139M in CNIL fines and four DPA rulings against standard Google Analytics. The enforcement record that made cookieless the default, year by year.→Setup Guide14 min readE-commerce conversion tracking: step-by-step setup guide for 2026Set up e-commerce conversion tracking on Stripe, and WooCommerce. Tool comparison, benchmark data, and why standard analytics miss 25–45% of revenue.→Compliance Guide14 min readGDPR analytics: the complete compliance checklist for 202610-point compliance checklist, 7 GDPR-compliant tools compared, GA4 migration guide, and how consent-free tracking works.→Guide15 min readRevenue tracking for SaaS: track every dollar to its marketing sourceSaaS revenue metrics by channel, Stripe attribution setup, tool comparison (Baremetrics, ChartMogul, Attrifast), and common tracking mistakes.→Pillar Guide22 min readTraffic attribution: the complete guide to tracking where customers come fromEverything from attribution models to setup, channel strategies, and tool comparison. Stop guessing which marketing channels drive revenue.→Setup Guide12 min readUTM parameters: the complete setup guide for tracking traffic sourcesLearn what UTM parameters are, how to create them, naming conventions, channel-specific examples, and how to connect UTM data to actual revenue.→Setup Guide11 min readStripe revenue tracking by channel: a practical setup guideBreak Stripe revenue down by the marketing channel that sourced each payment — what Stripe reports alone cannot show, and the 10-minute setup that fixes it.→Setup Guide10 min readStripe revenue tracking setup: see which marketing channels drive paymentsStep-by-step guide to tracking Stripe revenue by marketing channel. Set up revenue attribution in 2 minutes.→Guide12 min readHow to calculate customer acquisition cost by channelCalculate CAC by marketing channel with real 2026 benchmarks. Learn the formula, compare channel costs for SaaS and ecommerce.→Guide8 min readFirst touch vs last touch attribution: which one should you use?A data-backed argument for first-touch attribution for small businesses with fewer than 500 monthly conversions.→Guide10 min readTrack which marketing channel actually drives revenueMost founders know which channels bring visitors. Very few know which channels bring paying customers.→