Attribution
Attribution itself: models (first-touch to data-driven), multi-touch trade-offs at SMB scale, per-channel revenue joins, and the honest limits of what attribution can claim. The recurring argument in this cluster is that deterministic payment-joined attribution beats probabilistic modeling for businesses under about 500 conversions a month — and the posts show the math rather than asserting it.
Attribution19 min readCross-Channel Marketing Attribution in 2026: Ten Channels, One PaymentCross-channel marketing attribution when ChatGPT, Perplexity, Claude, and Gemini are real revenue channels: the double-count arithmetic, models, and setup.→Attribution17 min readConversion Tracking With Google Tag Manager: From Fired Tag to Settled RevenueEvery GTM tutorial stops at the fired tag. This one ends at settled revenue: container, dataLayer, the purchase event, consent mode, and the payment join.→Attribution12 min readThe AI Search Attribution Gap: GA4 Says 0.1%, Your Signup Survey Says 10.6% — Payment Data Says Something ElseOtterly's signup surveys found Claude driving 10.6% of signups while GA4 showed 0.1% — a 106× gap. Both numbers are honest, and both are wrong in different directions. Here is what the three measurement methods — last-click analytics, self-report surveys, and payment-verified joins — can and cannot see, with Stripe-verified data from 200 sites.→Attribution26 min readAgentic Commerce in 2026: How to Track and Attribute Revenue When AI Agents Are the BuyersAgentic commerce attribution in 2026: what breaks when AI agents buy on a human's behalf, why the referrer hides discovery, and how a Stripe join reveals it.→Attribution27 min readAI-Influenced Conversions: The Hidden 30-40% of Your Revenue (and How to Measure It)An AI-influenced conversion is one where the buyer touched an AI engine before they paid. Across 200 Stripe-connected sites, 30-40% of paying conversions had at least one AI touch. Here is the precise definition, the 4 journey patterns, the detection methods, and why last-touch hides all of it.→Attribution29 min readMarketing Attribution for Product-Led Growth (2026)Marketing attribution for product-led growth: why PLG breaks classic attribution, the signup-vs-activation-vs-paid model, and the SMB stack from $9.99/mo.→Attribution22 min readAttribution Models for AI Traffic: Why First-Touch and Last-Touch Both Break in 2026Multi-touch attribution for ChatGPT, Perplexity, Claude, and AI Overviews: why classic MTA breaks, and the hybrid AI-discovery + last-touch model that works.→Attribution27 min readThe Bootstrapped SaaS Founder's Guide to Marketing Attribution (Without Spending $800/mo)SaaS marketing attribution playbook for bootstrapped founders: stage-by-MRR priorities, the trial-to-paid problem, channel benchmarks, and a $9.99/mo stack.→Attribution22 min readStripe Attribution in 2026: The Complete Guide to Connecting Payments to Marketing ChannelsStripe attribution, the complete 2026 guide: join Stripe payments to marketing channels with webhook code, model trade-offs, and an honest tool comparison.→Attribution27 min readStripe vs GA4 Revenue Attribution: A 2026 Head-to-Head From an Operator Who Runs BothStripe vs GA4 revenue attribution: where each wins, the six scenarios where they diverge, and the dollar gap seen across roughly 40 instrumented properties.→