AttrifastDashboard

TRACKING

Goals

Define page-visit or custom-event goals in the dashboard and measure conversions and conversion rate — retroactively, no code redeploy needed.

Goals turn pageviews and custom events into conversion metrics. They're query-time filters over events you've already collected — so a new goal counts historical conversions immediately, and deleting one never touches your data.

Create a goal

Open the Goals panel

On your dashboard, scroll to the Goals panel (the last card) and click Add goal.

Name it and pick a type

  • Page visit — enter a URL path (e.g. /thank-you). Fires automatically whenever a visitor lands on a matching path; no extra code needed.
  • Custom event — enter an event name (e.g. signup), and call window.attrifast.track('signup') from your site when the action completes.

Create, then read the numbers

Each goal row shows Conversions (matching events in the selected date range) and Conversion rate (conversions ÷ unique visitors in the range). Edit or delete any goal from the three-dot menu on its row — past conversions stay in your data.

Matching rules (read this)

The matching is deliberately simple, and worth knowing precisely:

  • Page-visit goals match by substring, case-sensitively, against the pathname only. /pricing also matches /pricing-faq and /de/pricing; query strings are ignored; * has no special meaning. Use the most specific path you can.
  • Event goals match the event name exactly and case-sensitively. Signup does not match signup. If you rename an event in code, past events keep the old name — recreate or edit the goal to follow.
  • Conversions count every occurrence, not unique visitors. A visitor who triggers the goal five times adds five conversions, so conversion rate can exceed 100% — fire events once per completed action.
  • Goals are retroactive. Counting happens at query time over your stored events, so a new goal shows historical conversions immediately.

Requirements

  • Tracker installed and collecting (needs an active subscription or trial).
  • Website owner role to create, edit, or delete goals — team members can view goals and their numbers.
  • For event goals: a window.attrifast.track() call in your site's code.

Next step

Revenue attribution guideHow Attrifast links every paid order to the marketing channel that drove it — the model, the setup, and where the numbers show up.
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